Instead of talking about the economic boom of “BRIC”, now people have shifted their focus to “VISA” (Vietnam, Indonesia and South Africa), the fastest growing markets in the world. With an average annual growth in GDP of 7.4% from 2000 to the present, Vietnam has become Asia’s second-fastest-growing economy. Access to the WTO is also providing an important boost to Vietnam's economy, and helping to ensure the continuation of liberalizing reforms that create options to expand international trade.

Drinks market is growing rapidly
As Vietnam’s economy grows and its standard of living rises, so will its consumption of drinks. The younger target segment will contribute to the surge in soft drink sales.  Rural inhabitants of Vietnam are another target consumer group gaining attention from drink manufacturers.  Vietnam’s soft drink market is forecast to continue to grow between 2003-2008, with an annual growth rate of nine percent. The increase in drink consumption is driving the roaring demand for related machinery. It is estimated that from now until 2010, demand in the beverage packaging industry will grow 20-25% annually in Vietnam. 

Great demand for brewery equipment
Vietnam is a market with a lot of potential in the eyes of foreign brewery investors because of its 15% annual growth rate in the demand for beer. Foreign investing enterprises are now seeking to expand their production and raise their capacities. Local enterprises, such as Hanoi Beer and Saigon Beer, will also purchase modern equipment to reach the same level as the production lines at foreign invested factories. In addition, to face the fierce competition, small local breweries are also encouraged to increase their investment and to upgrade their production lines. All these projects and small factories require related equipment and technologies, which is a great opportunity for overseas suppliers to enter the Vietnamese market.
 

Vietnam's Tobacco Industry
As a result of its admission to the World Trade Organization, the prohibition on the importation of cigars and cigarettes will be eliminated. Vietnam has confirmed that it is committed to eliminating the prohibition on imports of cigars and cigarettes. This may provide an opportunity for foreign tobacco companies to introduce and launch new international brands in Vietnam. At the same time, local manufacturers have to upgrade their technologies and equipment to face the fiercer competition.

Ministry of Industry & Trade (MoIT) is a government agency in charge of performing the state management functions of industry development, trade, and public service.

Ministry of Agriculture and Rural Development (MARD) is a governmental agency performing state management functions in the fields of agriculture, forestry, salt production, irrigation / water services and rural development nationwide

Vietnam National Tobacco Corporation (Vinataba) is a leading state company in the Vietnamese tobacco industry with 17 members and 4 joint ventures with international and domestic partners. It is also the only company that is permitted to import cigarettes into Vietnam.

Vietnam Food Administration is established under the Ministry of Health in order to assist the Ministry of Health to perform State management of quality, hygiene and safety of food nationwide.

Vietnam Alcohol, Beer, Beverage Association is a voluntary non-profit governmental organization of enterprises operating in the field of alcohol, beer and beverage production.

Vietnam Chamber of Commerce and Industry (VCCI) is a national organization which assembles and represents business community, employers and business associations of all economic sectors in Vietnam.

A comprehensive public relations campaign will be run to ensure the quality and quantity of the trade visitors. The extensive visitor promotion campaign includes:

Advertising and Press Releases
Advertising and publicity campaign will be launched in Vietnamese and international magazines, newspapers, newsletters, regional print, broadcast and internet media, months prior to the exhibition.

A full range of publicity materials such as Exhibition fact sheet, brochures, Email Broadcast, Supplement, VIP Invitation, Catalogue, Posters and many more will be produced to maximize show coverage and attention drawn.

Apart from direct mail campaigns to our extensive database, the Organizers will arrange personal visits to regional cities in order to meet with important buyer groups and associations, and reinforce the promotion force.

Our PR team maintains close relations with the Embassy’s, Ministries, and NGO’s as well as media & trade publications that can disseminate exhibitors' information for greater publicity.

 Last Update : 2008-01-09